Build it, grow it, keep it healthy.

Pillar 01

Community Building

You can't fake community. You can only make it easy to stay.

Every community starts at zero. I design the Discord, set the tone, build the first structures and rituals, and get the first hundred members talking. Works the same whether your game is a wishlist page or already live.

• Discord architecture: channels, roles and an onboarding that explains itself
• Tone, rules and first rituals that give people a reason to post
• Playtest and feedback structures that feed development instead of drowning it
• Seeding and hosting the first hundred members until the room carries itself

In practice: One playtest hub instead of five dead servers →

Pillar 02

Community Growth

The right twenty creators beat two hundred random keys.

Growth that comes out of the community itself: creator relations with people who already love games like yours, player programs, events, and systems that make all of it repeatable instead of a one-off push.

• Creator relations: finding partners who already love games like yours, and keeping them
• Player programs: ambassadors, event hosts, moderators grown from the community
• Community events, from game nights to creator showcases
• Early Access and launch support when the game goes public

In practice: A creator program built to run lean →

Pillar 03

Community Health

A healthy community survives the quiet weeks.

Moderation that holds, reporting that gets read, and a community that stays warm between two updates. This is the part most teams only notice once it's missing: sentiment, safety, and the regulars who keep the lights on.

• Moderation guidelines that hold up under pressure
• Reporting that gets read: what happened, what it means, what happens next
• Sentiment tracking and early warnings before something boils over
• Care for the regulars who carry the community between updates

In practice: Out of Time, held together through a content drought →